During the recession, people will go the distance to save a couple cents per-gallon on gas, there’s a flourishing new type of energy drink that sells for twenty times more than Coca-Cola – the energy shot.
An increasing amount of people are dropping their $3 coffee, and instead purchasing $3 2 ounce shots of solid caffeine – and most of them taste horrible.
The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – ‘5 Hour Energy.’
Several companies are already following in 5 Hour’s footsteps – energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.
8 Hour Energy, though the name is similar, has taken the industry a few steps further. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni – three berries known for their natural energizing and dietary properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, The 8 Hour shot is carb and calorie free – and it tastes delicious.
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a grad student at the Dentistry school.
Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, 8 Hour Energy’s developer, is confident that their product is superior. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.