During a time where Americans will drive the extra mile to save a couple cents per-gallon on gas, there is a booming new industry of energy drinks that goes for 20 times more per-oz than Coke – the energy shot.
A growing number of Americans are turning their backs to $3 coffee, in favor of $3 2-oz shots of energy liquid – and most of them taste horrible.
The demand for energy shots is expected to double this year, reaching $700 mil in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – ‘5 Hour Energy.’
Several companies are already following in 5 Hour’s footsteps – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. These berries are normally only available at high-end health stores at upwards of $40 a bottle!
In addition to its improved ingredients, 8 Hour Energy is carb and calorie free – and it tastes delicious.
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a Finance major in his last semester.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite 5 Hour Energy’s fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says Casey McCarthy, CEO of Bhelliom Enterprises.